ISPORTMATURITY - AIDM

Our scientific mission is to improve the level of digital maturity of different sports organisations in the sports industry in Portugal. The aim is to raise the Digital Maturity (DM) observed by the degree of adoption and application of digital tools in the activity of organisations (Rossmann, 2018), whether they are sports clubs, gyms or sports federations. This adoption and application involve technological components, human resources and management (Teichert, 2019). Therefore, DM represents a crucial concept for the success of organisations in the digital age, as it refers to the ability of organisations to effectively use digital tools to drive innovation, optimise processes, enhance the customer experience and gain competitive advantage.

Our project assesses the degree to which an organisation is aligned with the demands and opportunities of the digital age (Merzlov & Shilova, 2022). In this way, by assessing the digital maturity of various sports-related organisations in Portugal, it will be possible to identify trends and best practices in the country. This collective analysis will make it possible to identify components in which the sports sector as a whole can improve, and will make it possible to develop collaborative strategies to drive the digital transformation of the entire Portuguese sports industry (Ferreira & Silva, 2024).

Keywords: sports organisations, digital maturity, digital transformation

General Objective

• Improving the level of digital maturity of different sports organisations in the sports industry in Portugal

Specific objectives

• To assess the level of digital maturity of different sports organisations in the sports industry in Portugal;
• Indicate strategies and actions to improve organisational performance in the context of digital transformation, according to the level of digital maturity of each sports organisation and the main development gaps found.

• References
• Ferreira, A. & Silva, A. (2024). Transformação Digital nos Clubes Desportivos: ferramenta de diagnóstico da maturidade digital das organizações desportivas. 1ª Edição. Editora do Instituto Politécnico de Santarém.
• Ferreira, A.C.D., Sobreiro, P., Mello, J.B., Reppold Filho, A.R. (2024). Digital technology for the national sport development: Designing a database model to analyse elite sports data. Journal of Infrastructure, Policy and Development. 8(11): 7489. https://doi.org/10.24294/jipd.v8i11.7489
• Ferreira, A. C. D., Behr, A., Schonerwald, C. E., Momo, F. S., Pedragosa, V., Reppold Filho, A. R. (2023). Prediction of the Brazilian Paralympic athletes` participation in London 2012 and Rio 2016 Paralympic Games. European Review Of Business Economics, vol II, n. 2. https://doi.org/10.26619/ERBE-2022.2.2.5
• Mello, J., Pedretti, A., Caporal, G., Mahique, J., Ferreira, A. C. D., Reppold Filho, A., Gaya, A. (2020). Secular trend of sports practice of Brazilian children and young people in the decade of mega-sport events. Journal of Human Sport and Exercise, 17, 1: http://dx.doi.org/10.14198/jhse. 2022.171.01.
• Merzlov, I., & Shilova, E. (2022). A Digital Maturity Model for Organizations: an Approach to Assessment and Case Study. International Journal of Systematic Innovation, 7(2), 22-36. https://doi.org/10.6977/IJoSI.202206_7(2).0002
• Rossmann, A. (2018). Digital Maturity: Conceptualization and Measurement Model. In Proceedings of the Thirty Ninth International Conference on Information Systems, San Francisco, CA, USA, 13-16 December.
• Teichert, R. (2019). Digital transformation maturity: A systematic review of literature. Acta Univ. Agric. Silvic. Mendel. Brun, 67, 1673–1687. https://doi.org/10.11118/actaun201967061673
• Silva, A. (2024). The effect of sport consumption on citizens national pride and subjective well-being. SPORT TK-EuroAmerican Journal of Sport Sciences, 13(31), 1-37. https://doi.org/10.6018/sportk.549691
• Silva, A. (2022). Team identification and sponsors’ altruistic motives on the effectiveness of professional soccer sponsorship. Managing Sport and Leisure, 1-22. https://doi.org/10.1080/23750472.2022.2084636
• Silva, A., & Sobreiro, P. (2022). Running involvement, loyalty to running, and subjective well-being: A cluster analysis. Cuadernos de Psicología del Deporte, 22(1), 138-159. https://doi.org/10.6018/cpd.468611
• Silva, A., Sobreiro, P., & Monteiro, D. (2021). Sports Participation and Value of Elite Sports in Predicting Well-Being. Sports, 9(173), 1-10. https://doi.org/10.3390/sports9120173

Project Coordination

• Alan Dias Ferreira - Principal Investigator
• Alfredo Silva - Co-Investigator

Research team:

• Abel Santos
• Carla Chicau Borrego
• Carlos Silva
• Vera Pedragosa

Related projects

• Research member: Alan Ferreira (head of the project) | Tittle: Ferramenta de Diagnóstico e Intervenção na Maturidade Digital das Organizações Desportivas. Period: 2022-2023 | Funder: IPDJ_CLUBTOP/2023| Funding:1.800 Eur
• Research member: Alfredo Silva (head of the project) | Tittle: Ferramenta de Diagnóstico e Intervenção na Maturidade Digital das Organizações Desportivas. Period: 2022-2023 | Funder: IPDJ_CLUBTOP/2023| Funding:1.800 Eur
• Research member: Abel Santos (head of the project) | Tittle: IN-FORMS PROJECT - Improving employability in sport through investigating, promoting and supporting innovative forms of employment in Europe. Erasmus +. Project Number: 101134383. Period: 2024-2027. 400.000 EUR. EOSE
• Research member: Alan Ferreira (head of the project) | Tittle Município Ativo - Participação de raparigas e mulheres no Desporto. Period: 2023-2025. IPDJ. 8.903 EUR.
• Research member: Alfredo Silva. Tittle Measuring perceived sustainability in fitness clubs industry: development and measurement scale - perceived sustainability fitness clubs scale (PSFCS). CIEQV: 1.500 Eur

Sponsors

• Portuguese Institute of Sport and Youth – IPDJ.
• Portuguese Association of Gyms and Academies – AGAP.